孤狼王興 | 互聯網大佬往事

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"不久前，美團市值破千億美元大關，成爲繼阿里和騰訊之後，國內第三家市值破千億美元的互聯網公司。實現了“千億美元夢想”的王興，不會止步於追逐更大的夢想。這是個性使然，創業15年來，王興多次創業，失敗者九，成功者一，便是創辦美團。屢戰屢敗、屢敗屢戰，不輕易認輸，是王興成功的不二法門。這裏是一篇關於王興個人成長及創業經歷的文章，“怪才”、“孤狼”，“好鬥者”....，透過此文，你或許能感受到一個更爲多面的王興。希望對你認識王興和美團有所幫助。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"（備註：文章較早之前寫的，部分內容可能不具時效性，請見諒）"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"一"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"1979年出生的王興，是個富二代，他的父親王由從包工頭髮家，之後又建起了福建龍巖最大的水泥廠，他家生產的水泥質量和銷量均爲當地一絕。在王興8歲時，家裏就蓋起了4層別墅，家庭條件優渥。父親重視教育，從小到大，王興是學校裏典型的學霸，從福建龍巖一中被保送上清華無線電專業，畢業拿到獎學金到美國讀書，最終唸到博士畢業。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在美國留學的王興看到了SNS快速發展的機遇和巨大發展前景，同時又從扎克伯格創立facebook獲得創業靈感，王興毅然決定回國創業。2005年，王興與大學同學王慧文，中學同學賴斌強創建了校內網，後來校內網被千橡集團收購；後來，王興又創辦了飯否網和海內網，這些均立足互聯網社交領域創業的項目最終發展得都不太盡如人意。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2010年，王興受到美國團購網站鼻祖Groupon啓發，決定轉戰到團購領域，成立了美團。從2003年回國創業開始這15年來他一直處於創業的狀態，他也因此被外界稱爲“創業之王”，從校內網到飯否、海內網，再到美團，王興“折騰”了十幾個創業項目，但是幾乎均已失敗告終，在傳記《九敗一勝》裏，記錄了他的失敗歷程。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“我做美團已經8年多了，超過了從1937年盧溝橋事變算起的八年抗戰”，王興曾經這樣回顧自己創立美團的感受，屢戰屢敗、屢敗屢戰，最後“折騰”的美團，終於成功了，也許沒有之前的九敗也就不會有今天的一勝。不輕易認輸，是王興成功的一大特質。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"美團剛成立不久，便經歷瞭如生死存亡般競爭激烈的“千團大戰”，競爭對手的廣告打的鋪天蓋地，許多美團的銷售精英們被挖走，面臨人才流失和業務受阻雙重挑戰，王興表現得格外冷靜，此前多次創業失敗的經歷讓他更能看清事物發展的本質，他明智地提出了“三高三低”策略，不隨波逐流，最終安穩過冬。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"8年來美團不斷地無邊界擴張之路，又何嘗不是以利益爲核心的商業競爭之路？在外界看來，王興是個“自傲、好鬥”的人，他也因此樹敵頗多。2017年2月份，王興決定上線美團打車，當時滴滴創始人程維得知此事表示非常震驚，因爲他們二人私交不錯，就在上線當天，二人還一起喫飯，但王興卻隻字未提。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"美團與阿里的關係，也常爲外界所揣測，當年百團大戰時，阿里爲美團投資5000萬美元B輪投資，但後來因王興拒絕阿里將美團業務嫁接到淘寶的建議，雙方關係便有所疏遠，後來還在諸多領域有交鋒，最爲典型的，便是美團和餓了麼。也因此事件，王興也被外界認爲是不畏懼巨頭的“挑戰者”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"近些年，王興被外界冠以很多標籤，怪才、創業者、反目者，挑戰者，可能在不少投資人眼裏，他並不是很受人喜歡的一個，他不善言談，爲人低調，但聰明、務實、熱愛讀書、才華橫溢，充滿思辨精神。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“這可能是我們十幾年投資歷程中最重要的一個決定：經歷百團、千團大戰，O2O一撥撥企業的跌宕起伏後，美團一直在不斷拓展新的本地生活領域。在這場混戰中，王興帶領團隊越戰越勇，硬是在白熱化的競爭中殺出一條血路。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"可以說，王興是少有的對野蠻生長的中國互聯網格局有着清晰認知的思考者，是將思辨精神運用到企業管理中最好的企業家之一，這或許也是美團不斷越過山丘，獲得更大成功的原因。”在美團2018年上市之際，紅杉資本合夥人沈南鵬在發佈的祝賀公開信中如此肯定王興以及美團的發展。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"二"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如今市值已超千億美元的“生活服務帝國”美團的締造者王興，是一個非常節儉的人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"一位記者在採訪時曾無意間問起他的消費習慣，他回答，“其實我購物並不多。看到我身上這件襯衫了嗎？它有13年的歷史”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而且，直到現在，王興每次出差都選擇住300元左右的如家快捷酒店，而且還是和同行的員工一起住兩人標間。"}]},{"type":"paragraph","attrs":{"indent":0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看創業版的文章。他還是清華科技創業協會的積極分子，在這裏，關於創業、投資，王興進一步加深了認識。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"清華畢業後，王興拿到了一獎學金並赴美留學。當時SNS已在美國發展的十分火爆，扎克伯格的facebook也開始嶄露頭角，王興看的心裏直“癢癢”，創業像是被閃電擊中的感覺，非幹不可。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"創業的想法在王興的腦袋裏越來越清晰，甚至讓他不惜“輟學”回國創業。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"王興長達15年的創業之路也由此開始。第一個正式的創業項目是校內網，這是他與大學室友王慧文，中學同學賴斌強一塊兒搞的，校內網的玩法就是翻版的facebook。比較可惜地是，校內網因爲遲遲融資不到位而資金鍊斷裂，最後被迫買給了千橡集團的陳一舟。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但“中國版臉書”的創立還是讓王興積累了一點名氣，也讓他賺到了第一桶金—足夠在北京買下一套房子。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"後來，王興又創辦了主打互聯網社交的飯否網和海內網，飯否網的名字頗有古今結合的意味，“廉頗老矣，尚能飯否”與“今天你喫飯了嗎”似乎形成了一種巧妙的平衡。海內網的名字源自“海內存知己，天涯若比鄰”。海內網是一家面對於上班族的SNS（基於人與人）網站，玩法類似於推特。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"飯否初期發展一直不溫不火，後來好不容易有了起色，卻因爲一些原因被關閉了，505天之後才重啓，這個時候，微博已在短時間颳起一陣“流行”風，飯否想要重新起步沒有那麼容易了，這個項目最終被擱置，不過，王興至今仍在使用飯否。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"海內網最終敗給了程炳皓的開心網，開心網推出的買賣奴隸、爭車位、偷菜等遊戲在一線城市的白領間風靡，巔峯時，日PV甚至超過了新浪網和搜狐。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"最初這幾個創業項目接連失敗，既有創始團隊年輕、經驗缺乏的因素，亦有技術不夠強大、資源不足的原因。但有趣地是，王興每一次創業都引領了一個互聯網潮流，校內網掀起了國內SNS的創業潮，飯否帶動了微博的興起。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"三"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“他就是永遠打不死的小強”，今日資本創始人徐新曾這樣評價王興。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"很快，王興便和團隊開始物色新的項目。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"彼時，美國的“團購鼻祖”GROUPON進入中國後迅速火起來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"王興再次燃起了興趣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2010年，在“團購網站的元年”，美團成立了，用後來王興的話來說，這是他歷經“九敗一勝”的項目。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在這一次的創業中，他將此前多次失敗的經驗都用上了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"校內網因爲沒錢被迫賣身之痛，仍深深記在王興心裏。幹美團的時候，他採取了謹慎擴張的策略，再對比當時風口下的團購創業熱潮，王興難得如此“剋制”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"一個個團購網站如雨後春筍般湧現，據統計，截至2011年1月，中國市場上共有團購網站1728家，彼此間互相競爭、好不熱鬧，史稱“千團大戰”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"起步最早的美團處在團購網站第三名的位置，前有巨頭，後有“千團”虎視眈眈。拉手網和窩窩網是當時美團最爲強勁的對手。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"爲了爭搶市場份額，各家發起了一場廣告大戰。拿到融資的拉手和窩窩燒錢撒開了歡，一時間，各大樓宇的電梯間、公交站都鋪滿了廣告。甚至美團的地推業務員去見客戶時，見到的總是對手的廣告，他們不禁對公司“缺錢”這事兒產生了嘀咕。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"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“團購”向“O2O”業務轉型。這是一個重要的轉折點，後來的餐飲外賣業務成爲後來美團估值最強有力的支撐，一個“喫”出來的帝國也由此開始蓄力。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在這個時期，美團遭遇的最強勁的對手是同樣在千團大戰中倖存下來的大衆點評。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"依託在三四線城市積累的用戶資源，美團與大衆點評展開了“激戰”；同時又依託微信、QQ等社交平臺站穩流量入口以發展外賣業務，雙管齊下，美團的餐飲業務很快佔據了市場過半的份額。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2015年10月，5歲的美團和12歲的大衆點評合併，美團正式成爲行業“寡頭”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"四"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"自那之後，王興的身上多了一個標籤“好鬥者”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果說此前的“鬥爭”都是迫於戰火已經燒到自家陣營下的壓力，只能拿起“槍桿子”戰鬥了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"那麼接下來，王興的動作可是越來越像是主動挑戰別人的“邊界了”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2015年，美團已經成爲外賣領域的霸主，但王興似乎並不滿足。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"“格局輸了，不管多努力都是不可能贏的”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他不希望自己在格局上輸。他希望美團成爲“本地生活”霸主。此後，美團開始廣泛佈局本地生活領域，明確新到店事業羣、大零售事業羣、酒店旅遊事業羣、到家事業羣等四大業務，聚焦到店、到家、旅行、出行四大 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圍獵前有敏銳的洞察能力，耐得住漫長的等待與蹲守，靜待最好的時機，發起進攻時爆發力驚人，而且奔跑速度極快。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"只有騰訊一個朋友的王興，是一頭“孤狼”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"五"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"王興有一個標誌性的大腦門，也長着一張娃娃臉。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有趣地是，很少有人從這張臉上，看出“好鬥”的個性。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"如果你去看他的飯否賬號，甚至還會覺得，怎麼是這麼可愛的一個人。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2007年至今，王興十幾年如一日的堅持在飯否上更新。在認證處，他稱呼自己爲“非典型清華工科男”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在他的飯否上，沒有創業的辛苦，沒有商業戰場上的廝殺，有的只是他對生活和創業的感悟，有些話讀來瑣碎、無厘頭，不過細讀竟還有幾分有趣。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"他會分享日常趣事，“剛纔又敗了一陣，我跟人說我年輕時曾用“穿褲子的雲”這種煽情網名，對方說不如“穿丁字褲的雲” ”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"王興有時候還犯起‘直男癌’：“我一直有一樣的困惑！轉@蔣天正 真的不知道如何把襯衫塞在褲子裏且看着還很合適。你們都是怎麼做到的？ ”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"有時會吐槽自己“很慫”地自作聰明的瞬間，“網購的一條皮帶需要多打幾個孔，我決定今天晚飯前把這件事解決掉，反正樓下就是商場。可是，出門時我覺得手裏拿着條皮帶很傻，捲成一團揣兜裏又鼓鼓囊囊，於是我靈機一動......腰間繫着兩條皮帶下樓了”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"沒想到，王興還是隱藏的段子手，等等，這個段子似乎有點“葷”？“肯德基的牆上印着一句（新的？）標語：We do chicken right. 這句老美的話中文真不好辦，總不能說‘我們做雞做得好’吧”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當然，作爲讀書狂熱愛好者，怎麼能少得了讀書感悟！“Obi提出的建議是：讀技術書是爲了在腦子裏生成一個目錄，而不應該過多關注實現細節”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"還有王興式雞湯“想起來全是問題，做起來纔有答案。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"時不時也調侃一下對手，“淘寶商城居然用 tmall.com 這樣的英語域名！難道是覺得國內市場手到擒來已經開始放眼全球了 ”？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在飯否裏，是王興不爲人知的另一面，有點可愛的一面。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"外界認爲的王興，好鬥、自傲，不受歡迎。但王興在美團內部卻很受歡迎，現在美團的大將們，仍是當年那些一起創辦飯否，與他一起經歷過九敗的人，如睡在他下鋪的兄弟王慧文。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當年美團因融資接受阿里的盡調時，有投資人問王慧文，關於他在美團的股份是否落實到協議層面。王回答，沒有。對方問，你不擔心嗎？王慧文回答，不擔心，這是王興親口告訴我的，他說有就有，我相信他。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於創業公司而言，在功成名就之後最容易因爲“分利”問題，而爆發內訌了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但王興不會，他身上有一種“契約精神”，這是他至今身邊仍有許多“老戰友”並肩作戰的原因。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在員工看來，王興還是一個非常低調的人，美團員工，不叫他王總，而叫他“興哥”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"興哥至今，沒有自己的辦公室。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此前，朋友圈一張王興工位的照片廣爲流傳：在不到1平米的辦公桌上，放着三個電腦、一個鍵盤、各種數據線、電腦包和本子雜亂堆疊，一個喫剩的飯盒直接放在電腦上，快遞文件和麪巾紙已經被擠在角落...."}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此照一曝出，很多人大呼，互聯網大佬的辦公桌怎麼這麼亂! 美團的員工出來“補刀”—— 一直這麼亂....we"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"王興是個典型的工作狂，工作時，他喜歡將桌上的臺式機和筆記本電腦同時打開，臺式機瀏覽器要一連打開一二十個窗口。忙到沒有時間喫飯是常有的事，更別說收拾工位了......."}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}