C部分:
campaign [ ] (n.) plan of action(商業)活動
[例] advertising campaign
candidate [] (n.) person who puts himself/herself forward for a job候選人,應聘者
[例] Several managers normally interview one candidate because this increases the likelihood of making a good choice.
[同義詞] applicant
capacity [] (n.) amount which can be produced生產能力
[例] We are working at full capacity.
capital [ ] (n.) money, property and assets used in a business(投入)資本
[例] One company can open just one capital account in the bank according to the Chinese regulation.
captive market (n) a situation where buyer’s have no choice of goods or have to deal with only one seller 壟斷市場
[例] This firm is the only manufacture of CD players in the country and gains a lot from such captive market. [同義詞] monopoly
case study (n.) a training technique based on solving a case or problem facing an organization案例分析
[例] In MBA study, we should learn how to make good case study.
cash [] 1. (n.) money in notes and coins現金
[例] Carrying cash is very dangerous and inconvenient for foreign travelers.
[同義詞] money, currency
2. (v.) exchange a cheque for cash兌現(支票)
catalogue [] a sales publication which lists products and prices產品目錄
[例] When doing import trading, you should get to know the exporter’s catalogue.
[同義詞] list, inventory
channel [ ] (n.) means by which goods pass from one place to another(銷售)渠道
[例] The main distribution channel is through supermarkets.
Distribution channel 分銷渠道
chart [ ] (n.) diagram which displays information visually 圖表
[例] Please draw a chart on sales volume of this month.
[同義詞] diagram,graph
bar chart uses columns to show relative heights直方圖
flow chart shows process from first to last step流程圖
organization chart (n.) a chart which shows how a job relates to other jobs and where it fits in the overall 組織機構圖
[例] Please give me an organization chart of that company .
pie chart shows data in a circle cut up into segments圓型圖
cheque [ ] (n.) [US check] note ordering a bank to pay money to the person/company whose name is written on the cheque支票
[例] You need to have the drawer endorsed first, then go to the bank to encash the cheque.
circular [ ] (n.) a copied leaflet which is sent to people 傳單,大量分發的廣告頁
[例] Have you seen the circular handed out in the street?
[同義詞] notice, advertisement
claim[] 1. (n.) request for money索賠
[例] We put in an insurance claim after the accident.
2. (v.) ask for money索賠
[例] We claimed $50,000 for the damaged car.
clear (v) 1.to dispose of goods 拋售
[例] The stock sold their goods at cost price in an attempt to clear old stock.
2.to pass goods through customs 清關
[例] clear the goods
client [] (n.) person or company buying a service客戶
[例] Nowadays good service is a very important aspect to the bank’s clients.
commercial [] (adj.) of or relating to commerce 商業的
[例] commercial area
[同義詞] trading, mercantile
commission [] (n.) proportionate amount of money paid to a sales person/agent, usually a percentage of the sales made佣金
[例] We offered the agent a 10% commission.
public limited company (plc) company whose shares can be bought on the Stock Exchange股票上市公司
compensate [] (v.) give something such as money to someone for loss or damage補償
[例] The director decided to compensate those who had been hurt in the working accident.
compensation [] (n.) something, usually money, given to someone for loss or damage 賠償(金)
condition [] (n.) 1. general state 狀態2. term of a contract 條款
consultancy [] (n.) a business or agency offering expert or professional advice in a field諮詢公司
[例] open a financial consultancy
consultant [] (n.) one that gives expert or professional advice諮詢官
[例] She is the No.1 marketing consultant , esp. in promotional strategies.
consumer [] (n.) person who buys goods or services消費者
[例] In this theory the consumer is assumed to be rational.