一切圍繞信任——閒魚無憂購的技術演進

{"type":"doc","content":[{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"背景"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"閒魚無憂購是阿里巴巴集團旗下品牌，專注於爲追求品質和性價比的人羣提供品牌自營、品牌授權等優質商品 （包括但不限於官翻準新、滯銷處理、退換貨處理、展示品樣等），並提供無憂售後服務的服務平臺。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"閒魚無憂購（此前在淘寶名爲閒魚優品）誕生於淘寶，依託於中臺統一的商品發佈、導購、交易產品能力，上線以來業務效果表現不錯，不過仍存在以下困局；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"用戶以淘寶心智進行交易，無法完美體現無憂購特質；中臺通用產品流程能對閒魚無憂購個性化定製的業務訴求支持比較有限；不大適合閒魚無憂購這種小步快跑的新業務；"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"閒魚無憂購主打高性價比正品商品，商家是經過嚴格招商的，商品的高品質和服務保障極具交易信任特性，天然契合閒魚APP中絕大部分受衆人羣；然而在閒魚此前這類商品的導購&交易場景體驗都非常薄弱，實屬遺憾；"}]}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"但閒魚的技術體系架構與淘寶有很大的不同，如何能快速讓用戶在閒魚玩轉閒魚無憂購，並保障其優質的體驗，成爲迫在眉急要解決的難題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"整體架構"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/cf\/e4\/cf5d394eeb3fbc47f5813d0faca512e4.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"閒魚無憂購仍復用中臺的基礎能力，包括商品\/交易\/支付\/物流等；無憂購商家基本都是淘寶的B類賣家，對中臺的整個賣家產品體系最熟悉，切換到閒魚後賣家教育這塊有很高的成本；另外中臺具備非常強大且成熟的能力，如果在閒魚端全部實現，工程量將非常巨大，也不現實；閒魚無憂購在中臺底層核心能力的基礎上，進行了業務心智的上層產品定製，比如特殊的商家入駐流程、商品發佈流程、閒魚APP導購流量調控、閒魚APP無憂購店鋪頁、閒魚APP無憂購商品詳情頁，無憂購訂單拆分，售後流程隔離等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","text":"商家入駐"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/1c\/b5\/1c8f8063233edab9a7f43f69862be7b5.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}