投資上千萬，下載才幾千！移動應用開發的下一站在哪裏？

{"type":"doc","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"數字化時代，APP 的數量呈爆發式增長。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"據工信部統計，截至 2021 年 2 月底，我國國內市場上監測到的 APP 數量高達 328 萬款。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"在互聯網人口紅利瓶頸期，想要在數百萬的 APP 市場“廝殺”中脫穎而出其難度可想而知。爲了搶佔用戶，企業不惜斥巨資投入至 APP 的技術開發和市場宣傳之中。但，現實殘酷。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"調查顯示，有 1\/4 用戶在使用某款 APP 一次之後就會棄用，網民平均每下載 6.6 款 APP 就會卸載其中的 5 款。我們手機裏滿屏的應用程序多半是來不及埋葬的“殭屍 APP”，日常頻繁使用的不過是那麼幾款“"},{"type":"link","attrs":{"href":"https:\/\/mp.weixin.qq.com\/s?__biz=MzIxMzEzMjM5NQ==&mid=2651050636&idx=1&sn=51b59399e03cd732fb71a72cd22a9ce7&chksm=8c4c0788bb3b8e9e1e6acf6adeef49df5843bd20a045ab591db8f90c6b0ecd3e80e25fc238d5&scene=27#wechat_redirect","title":"xxx","type":null},"content":[{"type":"text","text":"超級 APP"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"”且數量屈指可數。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"大多數企業鉅額投入的背後，用戶並沒有買單。以銀行業爲例。目前我國有超過 4000 家的商業銀行機構，其中超過 90% 的銀行機構擁有自身獨立的 App，一些銀行甚至同時擁有十幾個 App。儘管銀行爭先恐後上線自身的移動客戶端，但是一個殘酷的現實情況是衆多 App 的打開率不足 50%。其中不少銀行投入百萬、甚至千萬資金所開發的 App，下載量卻只有幾千次。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"而另外一方面與 App 數量的激增的狀況相反的是，用戶端的需求在逐漸向「如何用盡可能少的 App 滿足儘可能多的功能」這一趨勢轉變。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序，移動應用開發的下一站"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2016 年微信官方正式宣佈正在開發“像 App 一樣的公衆號”——應用號，同年 9 月正式將其更名爲「小程序」併發布內測。2017 年 1 月 9 日，微信小程序正式上線。通過小程序，企業可以更有效鏈接用戶，滿足用戶無需下載，即用即走的需求。此外很重要的一點，小程序還可以利用社交媒體的屬性快速傳播，打開速度更快，使用輕便。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"站在技術人員角度而言，小程序版本的不斷更新迭代使得開發門檻也逐漸降低。目前，小程序主要採用雲開發的模式。相較於傳統 App 開發週期長（通常爲 1 個月 -1 年）、投入人力物力大、無法快速迭代、對業務部門需求很難及時響應等狀況。小程序不僅大大縮短了開發的週期（僅需要 1-2 周），還有效簡化了開發流程，降低了運維成本。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序開發於維護便利性表述起來可以總結爲以下幾點："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"首先，每個小程序可獨立更新，不影響 APP 整體使用。其次，每個小程序可按照具體業務需求去獨立開發各自的版本，不同小程序之間的更新升級彼此獨立，互不干擾。最後，小程序運行採用沙箱機制，即使個別小程序出現問題，也不會拖累應用。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"受到微信小程序的啓迪，百度、支付寶等互聯網巨頭們也紛紛加入小程序的競爭賽道，佈局自己的小程序生態。截至 2020 年，小程序平臺已由 1 家增加到 11 家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"構建“超級 APP”同款小程序生態"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"擁有自己的小程序技術和生態，結合自身的連接能力和用戶高頻使用的特點，成就了一款又一款的“超級 App”。小程序已逐漸成爲移動應用打破流量壁壘的重要利器。那麼，相對於大型互聯網公司，傳統移動應用是否能夠構建自己的小程序生態呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"俗話說：背靠大樹好乘涼。企業可以充分利用“超級 App”的流量，以小程序的形式進駐其中。通過第三方平臺沉澱用戶，引導用戶下載 APP，獲得更加強大的功能。與此同時，企業也可以將小程序技術運用到自身的 App 上，構建自己的"},{"type":"link","attrs":{"href":"https:\/\/www.infoq.cn\/article\/CulLddgua3aarYUdcI2Z","title":"xxx","type":null},"content":[{"type":"text","text":"小程序生態"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"超級巨頭們在打造小程序生態時，技術實現幾乎是一樣的。都是由端側的“小程序代碼運行時”與雲端的“小程序開發者平臺”組成。“小程序代碼運行時”充當小程序的安全沙箱、代碼解釋器、渲染引擎。“小程序開發者平臺”供開發者提交自己的小程序，然後由平臺進行審覈及上下架管理。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"互聯網巨頭只運作自己的小程序平臺，針對企業在自身 APP 上打造自身小程序生態的需求，2020 年 2 月凡泰極客推出 FinClip。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"FinClip 將“小程序運行沙箱”實現成一個不僅可以低代碼輕量集成，亦可私有化部署的 iOS 和 Android 版本的 SDK，App 可以嵌入該組件而獲得小程序運行和上架能力，覆蓋小程序全生命週期管理。企業可邀請合作伙伴上架小程序到自己的平臺，進駐到自己的 App 中，通過這種技術手段，任何企業都有希望把自己打造成爲垂直領域的超級 App。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":2},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"企業如何高效運用小程序技術"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序技術的運用不僅可以幫助 App 構建自己的小程序生態，還能夠提升 App 的研發效率，打破傳統 App 的信息孤島，搭建新的商業體系。那麼企業具體該如何高效運用小程序技術呢？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"理想的 App 構建方式是讓 APP 像搭積木那樣組裝，鬆散耦合、互不干擾。每塊“樂高”都有獨立的生命週期，可獨立測試、發佈、監測、上架。由於小程序靈活、輕便、易迭代的特性，當企業應用功能需要重大升級時，可嘗試通過小程序技術改造自己的 App，使得用戶無需升級 App，也可享用新增功能。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"此外，小程序技術可幫助企業實現 App 功能層面的千人千面。引入小程序技術後，可以根據用戶畫像、客羣分層，動態控制可見範圍，例如一個僅針對某某地區的金牌會員可見的運營活動小程序，通過簡單配置進行發佈即可，無需編寫任何複雜的應用邏輯代碼。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"對於傳統企業來說，想要發揮優勢必須打通用戶、內容信息、商品服務之間的關係。引入小程序技術後，App 內業務小程序可通過社交平臺一鍵分享給客戶，客戶無需下載 App，也可辦理業務。這樣做的好處是既方便業務辦理，提升用戶體驗，又可無形中降低獲客成本，爲原生 App 引流，從而實現將公域流量轉換爲私域流量。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"流量入口正在從 App 向全景生態渠道全面轉變。小程序戰略價值在全行業已逐漸達成共識。對於企業和開發者來說，也要跟上時代的腳步。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"8 月 25 日【大咖說】，我們特別邀請到"},{"type":"link","attrs":{"href":"https:\/\/xie.infoq.cn\/article\/7b0384cffb2331db61117cd68","title":"xxx","type":null},"content":[{"type":"text","text":"凡泰極客"}]},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"創始人 &CTO 楊濤先生進行線上直播分享，和大家聊聊移動應用如何利用小程序容器技術做轉型升級？"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"主題及講師介紹"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"本期主題："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#333333","name":"user"}}],"text":"移動應用開發的下一站——如何利用小程序容器技術做轉型升級？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"直播時間："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"2021 年 8 月 25 日 晚 8 點"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}},{"type":"strong"}],"text":"講師介紹："},{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"楊濤，凡泰極客聯合創始人 &CTO。在證券行業有多年從業經歷，曾擔任廣發證券信息技術部研發總監、廣發證券交易雲技術研發團隊負責人。"}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"直播內容大綱"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"bulletedlist","content":[{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"移動應用開發現狀分析"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序容器的發展歷程"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"開發者對小程序容器技術的認知誤區"}]}]},{"type":"listitem","attrs":{"listStyle":null},"content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"小程序容器技術未來的發展趨勢"}]}]}]},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"如何看直播？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"color","attrs":{"color":"#494949","name":"user"}}],"text":"掃描下圖海報小助手【二維碼】，預約觀看直播。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/d8\/55\/d8652b68642e069546bc95a492da2d55.jpg","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}}]}