看綜藝也能促進產品創新？看同城藝龍張超怎麼說 | PCon

{"type":"doc","content":[{"type":"blockquote","content":[{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"移動互聯網時代以來，產品創新屬於永恆的話題。怎麼才能做出顛覆性的創新產品？如何能夠在已有產品上進行微創新？這些都是產品負責人們所關心的問題。在 11 月 26-27 日 的 PCon 產品創新大會上，我們邀請到了同程藝龍機票事業羣產品總監張超，她會和你分享產品經理能力發展以及產品創新話題。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在正式演講之前，我們採訪了張超，以下是採訪整理文，希望對你有所啓發。"}]}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在移動互聯網崛起和發展的黃金 10 年中，產品經理這個崗位讓衆人趨之如騖，成了香餑餑，從業者如井噴式地增多，而如今的“35 歲危機”蔓延至此，衆多產品經理們焦慮着 35 歲以後的自己在哪裏，是否會面臨失業，在行業內是否還有競爭力？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"作爲一個年過 35 的產品經理，張超用自己 10 餘年的產品經歷闡釋了產品經理的成長技能，也用“創新”這個技能捍衛着自己在產品領域的一席之地。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"張超將自己 11 年的從業經歷分成了兩個階段：第一階段是在聯想研究院工作的 5 年，以用戶研究員的身份從事創新型產品的設計；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"第二階段則是以產品經理的身份在不同的互聯網大廠中的歷練，主要以交易型產品的設計爲主。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"用她自己的話說，前 5 年是各種高大上的技術牽引着產品的設計，而後 6 年則是更加接地氣的用戶需求和商業價值平衡。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"張超做的第一個項目是首款 Android+Windows 雙模平板電腦 LePad U1 的設計研發，在那一年，Andorid 手機剛剛在國內興起，蘋果剛剛發佈 iPad2，當時並沒有 Android 的平板電腦上市。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她說：“在 2010 年，要做一款 Android 的平板電腦，並且保障 LePad 中內置的所有 APP 都能夠有比較好的體驗，我們下了非常大的功夫，通過用戶調研、訪談、工效學實驗等多種用戶研究方法不斷地打磨和探索，才完成了整個產品的設計。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於張超自己，則是利用這個時間，體驗了上千款 APP 產品，無論是 iOS 版本，還是 Andorid 版本，而這其中既包含音樂、閱讀、視頻等娛樂型 APP，也包含鬧鐘、計算器、天氣等工具型 APP，甚至是設置、網絡等基礎性應用也都有涉及。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"正是這段接近瘋狂的產品使用經驗，奠定了日後張超做產品經理時在產品設計方面的基礎。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"這一深耕就是 5 年的時間，在 5 年中，張超先後參與了多個聯想的戰略型產品，如智能手錶、智能眼鏡、智能投影儀等，在離開聯想前的最後一個項目，是以產品經理的身份設計智能家居 Smart Home 產品。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"提起這段經歷，張超一方面感慨 5 年的時間給自己在用戶理解、前沿科技、產品設計方面打下了非常堅實的基礎，另一方面隨着移動互聯網的發展，似乎自己做的東西過於“高大上”，有些不太“接地氣”，無法讓用戶直接買單，讓她萌生了去離“錢”更近的地方的想法。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"離開聯想後，她先是在阿里媽媽做起了廣告平臺產品，一個 To B 的商業化產品，他主要負責幫助不同的 App 完成商業化變現，這是一段和之前截然不同的經歷，但也讓張超更加清楚地看到，自己更適合做一名用戶端的產品經理。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"於是，她選擇加入了百度外賣，先後負責了內部孵化的品質電商產品、內容產品，之後負責了百度外賣 APP 的用戶成長體系搭建等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"剛剛接手品質電商產品的時候，對產品進行重新定位和規劃，梳理所有的數據埋點、建立數據指標體系，甚至是撰寫數據報表的"},{"type":"link","attrs":{"href":"https:\/\/www.w3school.com.cn\/sql\/index.asp","title":"xxx","type":null},"content":[{"type":"text","text":" SQL"}]},{"type":"text","text":" 語句，全是由張超一個人親手完成的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"從起初的光桿司令，到慢慢開始帶領 7-8 個人的產品和運營團隊，這兩年，是她夯實產品基礎的 2 年。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在百度外賣的兩年，是外賣市場變化最快的兩年，公司經歷了被收購的過程，而她自己也希望有更大的發揮空間，可以做更大的事情。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"機緣巧合之下，張超來到了同程藝龍，開始負責機票產品，最開始負責一個 10 人左右的小團隊，一年後，開始負責接近 50 人的產品中心，她說：“這更像是一個厚積薄發的過程。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在過去的兩年裏，她帶領着團隊完成了多個挑戰，設計了多個創新產品，在公司內部各種創新大獎不斷，機票產品業務量和營收屢創新高，今年更是設計了“同程旅行機票盲盒”產品，在各大社交平臺刷屏，火爆全網。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在剛剛過去的 8 月份，她又完成了一次管理職級上的晉升，這也是她職業生涯成長最快的 3 年。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"我就產品經理的成長和產品創新兩個話題，做了深入採訪，希望她給大家一些參考性的建議。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"heading","attrs":{"align":null,"level":3},"content":[{"type":"text","text":"產品經理成長"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"2019 年 10 月 17 日，是張超被提拔爲機票產品中心負責人、產品總監的日子，而很多人不知道，再過 2 天，她就將邁入 35 歲，那個讓大家“聞之喪膽”的年齡，但是她卻仍然在快速成長着，不斷地突破着自己的職業成長瓶頸。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"早在加入百度外賣時起，她就開始研究產品經理的能力成長體系，並用這套方法論去帶領團隊，隨着自己的成長，她也在不斷地修正和調整着這個體系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/ea\/11\/ea17a52072c57c2812e9b037ba816e11.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她認爲在產品經理的成長過程中，需要關注兩方面的能力，一方面是個人素質的提升，一方面是專業技能的提升，而且她還用了一個很有意思的符號，“✖️”乘號，來鏈接二者的關係。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她說：“乘號的關係，意味着兩項技能如果沒過“1”這個標準線，那無論任何一側的技能怎麼高，結果的數字都是越來越小的，而如果兩項技能都能過“1”，那麼意味着個人能力是成倍提升的，尤其是個人素質可以擴展專業技能。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在個人素質方面，則是一個金字塔模型，分爲三層，從下至上分別是："},{"type":"text","marks":[{"type":"strong"}],"text":"快速學習能力、思考力、溝通能力；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"作爲產品經理，面對快速發展的行業和技術，需要不斷的學習，擴充自己的知識；溝通能力則是顯而易見的重要，產品經理每天都活在和不同人羣的溝通中；"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"思考力，則是張超最爲看重的一種能力，支撐了整個模型，也連接了輸入到輸出，將外部知識消化、內化爲個人積澱，和個人已有的經驗、知識體系進行融合，並通過有效的組織，對外呈現出來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她說：“這裏的思考力是個泛概念，包括正向思考、逆向思考等等。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而在專業技能方面，她表示不同類型、不同階段的產品經理有所不同，但對於一個綜合性工種，產品經理的知識體系一直都不是單一的，是需要廣度的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"對於初階的用戶端產品經理，張超提出了 6 個維度的能力，包含用戶研究、產品設計、項目管理、數據分析、用戶運營、行業分析等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"若是將 6 個維度的能力展開爲一個"},{"type":"text","marks":[{"type":"strong"}],"text":"“T”"},{"type":"text","text":"字型模型的話，張超建議新晉的從業者要先選擇一個維度項突破後，再橫向拓展，最終一定是一個比較完整的六維體系。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"面對中高階產品經理的瓶頸突破期，張超則提出產品技能項達成後，需要“選專業”，選擇一個方向扎進去，可以從行業、產品類型、業務方向的角度進行選擇，比如增長產品經理、策略產品經理、交易型產品的產品經理、用戶端產品經理等。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"此時的產品經理大多已經有 3-5 年的工作經驗，面臨的是晉升專家崗，則需要給自己再貼上一個標籤——例如某一領域的產品專家。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"再往上走，就是產品總監崗了，這個時候，就需要更多地考驗產品經理的全局觀和對業務的理解能力了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"產品創新在和張超進行訪談的過程中，我發現創新也是張超身上一個非常明顯的標籤，無論是在聯想工作時期近 70 項發明專利的成就，還是今年的機票盲盒產品，在不同的時間節點，她都在不斷地進行着創新，反覆地體現着她在自己建立的成長體系中強調的“思考力”。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她也坦言，在聯想工作的時候，很多產品都是因爲領先的技術而產生的顛覆式創新，但在移動互聯網時代，技術相對穩定，更多都是商業模式創新和產品形態上的微創新。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她說："},{"type":"text","marks":[{"type":"strong"}],"text":"“要培養創新思維和能力，需要擁有非常豐富的想象力和鏈接的能力，而所有的微創新，幾乎都來源於生活，需要仔細觀察生活，認真地思考生活。”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"image","attrs":{"src":"https:\/\/static001.infoq.cn\/resource\/image\/5c\/2a\/5ce7534d588f681d6a1c72022140b62a.png","alt":null,"title":"","style":[{"key":"width","value":"75%"},{"key":"bordertype","value":"none"}],"href":"","fromPaste":false,"pastePass":false}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"張超給我分享了她去年帶領團隊做的一個創新項目——券鋪子之券回收。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"在補貼時代，各大互聯網公司都會給用戶發放大量的代金券，而代金券的使用率往往不高，部分平臺甚至都不到 1%，那這些代金券就完全停留在用戶的賬戶中，變得毫無意義，無法爲平臺帶來訂單，而當用戶想用的時候，可能代金券已經過期了。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"當張超看到去年的“垃圾分類”推廣和回收站這個概念，她的團隊打造了一款產品，叫做“券回收”，用戶可以通過裂變的方式，給平臺帶來新的用戶，而平臺以一定的金額回收代金券，這一產品不僅盤活了用戶賬戶中躺着的代金券，更爲平臺帶來了大量的新用戶。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"上線之後，活動發起率和裂變係數都遠超我們熟悉的砍價類活動，在第 5 天的時候，就已經突破了單日 10W 的新流量，這在流量紅利時期還是非常難得的。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"而對於張超和她的團隊而言，創新並未止步於此，在券回收的基礎上，她們設計了一系列的券產品，如券續期、券激活、券兌換、券升級等，組成了“券鋪子”產品，意在讓券徹底地流通起來。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"據說這個項目在同程內部還獲得了 2020 年的創新大賽的第一名，爲張超拿到了不少的獎金。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"創新對於她而言，似乎就是看到一個點，就可以無限制地發散下去。我印象非常深刻，特意多跟她聊了聊，是怎麼會有如此順暢的“腦洞”的？"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她的答案也是讓我出乎意料。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"她說，“我有一個很有意思的培養創新思維的方式——看綜藝”，這聽起來似乎有點奇怪，她繼續說到，“雖然國內綜藝常年被人詬病爲抄襲，抄襲韓綜等，但是你們有沒有發現，其實再向的節目，也沒有兩個一模一樣的，如果你仔細去觀察，就會發現各大綜藝節目都是在挖掘一個節目組成的元素，並把這些元素打散、替換，從而變成一個新的節目。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"比如音樂競技類節目，從參賽人的角度，可以是素人，如《中國好聲音》，可以是明星，如《我是歌手》，可以是明星和素人組合，如《天籟之戰》，還可以是跨年代的明星組合，如《我們的歌》，還有人數上的變化，如《這就是對唱》，更高要求的《我是唱作人》……”"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"嗯，我聽了之後不得不感慨，張超果然看了很多綜藝，而我們是在看綜藝，她卻是在研究創新，這大概就是我們的不同之處吧……"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"同程旅行機票盲盒這個產品，創意從何而來，是如何進行創新的，是如何從上線就吸引了大量用戶在社交平臺自發地曬圖、曬視頻，歡迎大家到"},{"type":"link","attrs":{"href":"https:\/\/pcon.infoq.cn\/2021\/beijing\/","title":"xxx","type":null},"content":[{"type":"text","text":" PCon "}]},{"type":"text","text":"的現場，聽張超一一揭祕，她還將分享產品創新的背後，產品人是如何不斷打磨產品的那些故事，歡迎大家更進一步地交流。"}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null}},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","marks":[{"type":"strong"}],"text":"嘉賓介紹："}]},{"type":"paragraph","attrs":{"indent":0,"number":0,"align":null,"origin":null},"content":[{"type":"text","text":"張超：同程藝龍機票事業羣產品中心負責人 & 產品總監，產品委員會 Core 成員，斯坦福商學院 Ignite Program 學員。10 餘年工作經驗，曾任職於聯想、阿里、百度外賣等公司。在智能硬件領域，擁有多個創新產品從 0 到 1 的經驗，68 項發明專利，9 項國際專利，曾任聯想研究院專利委員會評審委員；也曾負責過電商、內容、"},{"type":"link","attrs":{"href":"https:\/\/baike.baidu.com\/item\/O2O\/8564117?fr=aladdin","title":"xxx","type":null},"content":[{"type":"text","text":"O2O"}]},{"type":"text","text":"、廣告平臺等多個大型互聯網產品，擁有着豐富的交易型產品設計和商業化經驗。2018 年加入同程藝龍後，帶領機票產品團隊迎接電商法、疫情等多重挑戰，不斷探索創新的營銷方式和交易模型，業務量和營收持續創造新高。"}]}]}